We already know that “beauty” is a significant and critical economic driver and contributor to the global spa and wellness community via its extensive communications outreach and B2B and B2C distribution platforms.
But has anyone stopped to ask why? For starters:
• “Beauty,” which is often seen as an external, rather superficial form of conspicuous consumption, can often serve as a foundation for our feelings, our happiness, and our existence.
• “Beauty” can often transmit an instant message about our youthfulness and health.
• “Beauty” often creates the idea of feeling good and being happy.
• How one feels about how they look and feel can have an impact on that individual’s confidence, health, and well-being.
The purpose of the “Beauty Initiative” is to better understand the emotional, physical, psychological, and social relationship between beauty, health, and wellness.
Mike Bruggeman, CEO, Organic Male OM4
Michael (Mike) Bruggeman is CEO of Organic Male OM4 and a visionary pioneer of men’s spa services and retail sales development. Mike’s experience is rooted in a solid wellness background, having worked in hospital administration for 22 years prior to entering spa operations and founding OM4. He also is the COO of Natural Beauty Group.
Mark Wuttke, President and Chief Operating Officer, Babor North America
Mark Wuttke, is a globally recognized leader in the spa and wellness industry, known for his high-profile work in beauty, spa, skincare, and wellness. Celebrated for his inspirational leadership style and passion for wellness and sustainability issues, he is founder of the Wuttke Group, an advisory specializing in guiding global companies on corporate strategy, M&A, alliances, portfolio management, and organizational workplace culture. Wuttke is a John Maxwell Team member, a global group of certified professional Coaches, Trainers, and Speakers; and founding Alumni board member of the Global Spa and Wellness Summit.
Claudia Aguirre, PhD
Claudia P. Murillo