Owner of The Fiske Group: Public Relations + Marketing Strategies, United States
Darlene Fiske is a dynamic, results-orientated communications professional with 20+ years of experience in marketing, branding, media relations and publicity. She is a self-proclaimed spa junkie and the owner of an award winning national PR firm based in Austin, Texas servicing clients in the luxury hospitality, spa and arts sectors. Prior to starting her own business, Ms. Fiske worked as the Director of Sales & Marketing for Lake Austin Spa Resort where she was responsible for sales and marketing efforts targeting the top 1% of affluent consumers in the United States. Ms. Fiske has shared her knowledge via webinars for UC Irvine, American Spa, conferences including ISPA, SXSW V2V and at the University of Texas in Austin on how brands can achieve social media success. Ms. Fiske is a graduate of the University of Texas in Austin, where she earned a Bachelor of Journalism in public relations.
Founder & Managing Director, Spa Connector, Thailand
An industry expert, working with renowned luxury brands such as Hilton, Marriott, Starwood and Anantara, Kathryn has managed up to 65 large volume global spa locations at any one time, contributing to her ability to drive performance from culturally diverse teams.Kathryn founded Spa Connectors in 2015 after seeing a gap in the market for a quality training and recruitment offering. Today, Spa Connectors has 55 staff and is operating globally to provide industry ready staff, plus training and business solutions to improve and drive spa performance.Through Kathryn’s own career requirements to transparently track operational performance, she joined forces with Catch Praise, an online platform to measure customer and employee experiences.
Owner, Altearah SAS, France
Shahida Siddique is the owner of the French company ALTEARAH SAS producing within its own ISO certified organic laboratory the wellbeing product ALTEARAH BIO. The Face and Body products are unique in their concept and delivery and are promoted within the professional spa and wellness institutes in over 24 countries. Shahida has been in the business of wellbeing for the last 12 years but has been a proponent of natural and organic ingredients and holistic wellness for over 20 years. She is the Co-Founder of Wellness Inc Global which is connecting all the different modalities of wellness professionals under one large umbrella. She has been the Regional Director - Middle East and Treasurer for the Global Mentorship Program an initiative of The Global Wellness Institute since 2015. Shahida has for many years initiated, worked on and has been passionate about gender issues and the empowerment of women through education, health awareness and business advice. She joins the committee as Regional Director Middle East for the Lean In Initiative - Women in Wellness.