Wellness Tourism Initiative

Wellness Tourism initiative

The key purpose of the wellness tourism initiative is to create a global platform of lead stakeholders and trail blazers in what has become one of the fastest growing tourism segments. The initiative will be instrumental in supporting the practical integration of wellness into tourism strategy and highlighting the vast opportunities for private sector business.  Our mission is to share and examine the challenges we face and be proactive in expanding and spearheading education and clear messaging in both the public and private sector.


Katherine Droga


Wendi Gelfound

initiative Chair

Katherine Droga, Founder, Droga & Co., Australia
Katherine Droga is passionate about the transformational effect wellness travel can have for people and the planet.  Her consultancy firm, Droga & Co., specialises in strategy creation, refinement and new business development for destinations and tourism experiences worldwide. Katherine previously worked for Tourism Australia (the national tourism authority) and led the organisations international operations, distribution platforms and partnerships for over a decade. Having worked in the media and travel industries for more than 20 years, Katherine has extensive experience in both tourism development and promotion.

Vice chair

Wendi Gelfound, Principal, Chief Creative Officer, Big W, Inc., United States
Wendi Gelfound is an internationally recognized expert and innovator in developing brand positioning, marketing and communication strategies for the health and wellness, spa and tourism sectors. With over 30 years experience, Gelfound has successfully led global marketing initiatives for several New Mexico-based resorts, most notably Sunrise Springs Spa Resort in Santa Fe and sister property Ojo Caliente Mineral Springs Resort & Spa. Both properties have recently been recognized as #3 and #4 Best Destination Spas in the U.S. by Travel + Leisure. Wendi is passionate about wellness travel and has been a member of the Hot Springs Initiative for the Global Wellness Institute for 3 years.