WELLNESS 2030

Released in October 2017

 

research abstract

Despite the global economic contraction and startling geopolitical events that have marked recent years, wellness is thriving. But this is just the beginning. The speed at which technology, society, the economy, and the environment are changing will never be as slow as it is today. The Gottlieb Duttweiler Institute (GDI) and the Global Wellness Institute have thus joined forces to map the landscape that will define “Wellness 2030”.

People in wealthy countries around the world are seeking to obtain happiness through self enhancement. Today, radically new technologies support this endeavor. Humans are literally being decoded, bio-hackers recode them. Constant monitoring of all our body functions by smart devices will foster predictive maintenance and make treating diseases obsolete.

With Data Buddhism, tiresome training of body and mind will be replaced by instant-upgrades of ourselves. My virtual “data selfie” is becoming more important than the reflection in my bathroom mirror. No matter where, in 2030 whichever provider has the most accurate consumer information prevails. The wellness industry will consequently become an extension of the data economy. Entirely new players will create entirely new wellness categories and offers. Your fiercest competitor will not be the other spa next door.

Five crucial developments have to be addressed:
1. Pushing the limits – what it means to be a human is being reinvented
2. It’s the technology, stupid – embrace it
3. Hyperconnectivity and disintermediation will spare no one -- not even the wellness industry
4. Wellbeing is social – have people be happy together
5. Biofeedback kills surveys – get used to honest feelings

The report “Wellness 2030” will be ready for download by mid-December 2017.

About the Gottlieb Duttweiler Institute: GDI is a Zurich-based independent think tank focused on economics, society and consumption – and the oldest think tank in Switzerland. GDI researchers develop future scenarios, and the early identification of megatrends and countertrends, for the economy, society and the retail sector, which are reported in major studies and books and discussed at conferences.