Exploring Salt & Halotherapy Initiative

exploring salt & halotherapy initiative


Used for centuries for healing and wellness benefits, salt therapy has recently enjoyed a worldwide surge in popularity among spas and wellness centers. Today, clients enjoy salt modalities like halotherapy, Himalayan salt brick walls, salt stone massage treatments, float tanks and more. For spas and wellness centers, salt therapy services offer a significant return on investment, often requiring no labor costs while adding value to clients’ spa experiences. End users report that salt therapy alleviates respiratory conditions, improves skin ailments, reduces daily stress and more. While there has been some research in Europe about salt and its benefits, much of the positive beliefs are anecdotal. The “Exploring Salt and Halotherapy Initiative” will investigate the effects regarding the wide range of salt therapies, and provide guidance for those businesses and spa practitioners who want to understand and best utilize salt therapy to benefit their clientele.

2017 Briefing Paper
The briefing paper is a snapshot of this industry sector including valuable information on latest trends, challenges and initiative accomplishments. Read full paper HERE


Steve Spiro


Ann Brown

initiative Chair

Steve Spiro, CEO & Founder, Global Halotherapy Solutions, United States
Steve is the CEO and founder of salt therapy equipment supplier. Global Halotherapy Solutions. He has many years of diverse and successful business expertise, blending 15 years working at large consumer electronics/technology companies with 22 years at entrepreneurial businesses, where he had multiple executive roles and was an angel investor (similar to Shark Tank). He was on the original startup team of Audible.com, which was sold to Amazon for $300 million, and the first investor in Bond.co, which was recently sold to Newell Rubbermaid. He is a true pioneer and an expert at growing “new ideas/products” into explosive, profitable businesses in both the consumer and B2B segments.

Vice chair

Ann Brown, Founder &CEO, Saltability, United States
With almost 20 years of experience in nearly every aspect of the resort spa business, Ann Brown is an industry veteran whose expertise extends from licensed cosmetologist, esthetician, nail technician and massage therapist to accomplished spa director and business manager. In 2014, she founded Saltability to answer the need for a better treatment in the spa industry and, in doing so, conceived a line of Himalayan salt products that benefit clients as well as their therapists. Brown’s biggest goal in creating Saltability was to introduce multiple benefits in a single treatment, and by keeping products and services chemical free and eco-friendly, the innovative therapeutic benefits help the client and practitioner alike. Today, Saltability is a spa industry partner that provides quality Himalayan salt stone treatments and products for resort, day, medical and destination spas.

initiative members


Missy Cohen


Saba Khan


He Yi



Steve Spiro
Initiative Chair