Massage Makes Me Happy Initiative

massage makes me happy initiative


For thousands of years, massage and touch therapies have been a part of the healing traditions of hundreds of cultures around the world. From the hands of early Chinese physicians to massage therapists today, massage has been a natural and caring intervention that supports physical and emotional well-being. In other words, massage creates HAPPINESS. 

The MASSAGE MAKES ME HAPPY Initiative of the Global Wellness Institute aims to celebrate the healing powers of massage therapy and promote its benefits through research and education, advocacy and global awareness. 

Our goals are to:

  • Create a global platform and rallying cry around “Massage Makes Me Happy.”
  • Consolidate existing clinical research and support new research for deeper integration of massage into healthcare and wellness practices.
  • Stimulate advocacy by encouraging storytelling of the benefits of massage through massage therapists, wellness and spa professionals, consumers, caregivers, educators and more.
  • Promote and market massage therapy and massage therapy careers worldwide.

2017 Briefing Paper
The briefing paper is a snapshot of this industry sector including valuable information on latest trends, challenges and initiative accomplishments. Read full paper HERE


Lynda Solien-Wolfe


CG Funk

initiative Chair

Lynda Solien-Wolfe, VP of Massage and Spa, Performance Health, United States
Lynda currently holds the position of vice president of Massage and Spa for Performance Health, the manufacturers of Biofreeze, Bon Vital, Thera Pearl and Thera-Band wellness products. She has been with Performance Health since 1998 in a variety of positions. Lynda also co-owns a day spa in Merritt Island, Florida, and is a licensed massage therapist, esthetician, continuing education provider, writer, a strong supporter of massage therapy research and an avid consumer of massage therapy. In her 25-plus years in the wellness space, Lynda has helped shape the massage therapy profession to have greater respect and acceptance. She has served on several boards in her community, state government, and the massage and spa profession. She has received numerous awards, and was inducted in to the Massage Therapy Hall of Fame in 2011.

Vice chair

CG Funk, Global Director, Funk Consulting, United States
As a teacher, national leader, and industry driver, CG has helped shape the U.S. massage therapy and spa industries over the past 25 years. Her roles have included corporate leadership, franchise operations, school administration, training, legislative advocacy, marketing and public relations, and she is a motivational writer and speaker.  CG held the position of vice president of Industry Relations and Product Development for Massage Envy Franchising for 10 years and currently specializes in consulting for spa franchise, spa education and wellness product companies. She received the One Concept Lifetime Achievement Award in 2013 and was inducted into the Massage Therapy Hall of Fame in 2012. CG has a deep belief in the healing power of touch, and is a passionate mentor for massage therapists and their careers. 


Dawnette Cabaluna


Brian Paris


Karen Short

Tim Dunphy


Heather Zdan

Tiffany Field, PhD