Immersion Initiative

immersion initiative

launch in progress

The authentic immersive experience often holds the key to achieving sustained lifestyle change and the opportunity to deepen one’s passions and abilities.  From destination spas and integrated health resorts to wellness retreats, the visionaries, operators, and patrons of these establishments have a keen understanding of the unique and transformational effects of these complex environments.  

The purpose of the Immersion Initiative by the Global Wellness Institute is to highlight the success of these establishments, explore their essence, and present findings from current and on-going research to the global community that substantiate the power of these evolved ecosystems.   


Joshua Luckow


Sallie Fraenkel

initiative Chair

Joshua Luckow, MBA, former Executive Director, Canyon Ranch & Co-founder and Immediate Past President, NEXUS Executives, Austria
Joshua Luckow is an international and entrepreneurial executive with proven performance and visionary leadership. Possessing nearly two decades of experience in public and private global firms ranging in size from $180 million to $52 billion, Luckow has contributed to the advancement of several growth industries and has worked in all key areas of business. Having been a long-tenured executive for the award-winning brand, Canyon Ranch, Luckow specializes in designing and operating integrative, holistic, personalized, and experiential health and wellness environments. This is enhanced by his passion for collaborating and uniting business leaders and entrepreneurs through NEXUS Executives and other forums, serving on notable boards and international public speaking.    

Vice Chair

Sallie Fraenkel, President, Mind Body Spirit Network, United States
Mind Body Spirit Network was created by Sallie Fraenkel, former chief operating officer of Spafinder Wellness, Inc.® and executive vice president of the Global Wellness Summit. Called the "ultimate spa insider" by Dr. Oz, Sallie has turned her lifelong passion for wellness travel into curating "wellness journeys with heart" to countries such as Mexico and Guatemala. She serves on the boards of WSPA and Liberation Prison Yoga.



Joshua Luckow
Initiative Chair