Beauty can be represented as a superficial form of consumption, but it serves as a foundation for human feelings, health and happiness. Beauty is wellness, and to better quantify this unsung hero of the wellness/spa industry, the GWI has just launched a Beauty Initiative. Chaired by Mark Wuttke, a global expert in natural, sustainable spa and boutique retail, this Initiative will help the world understand the emotional, physical, psychological, and social relationships between beauty, health and wellness. 

Learn more about this initiative

AuthorBeth McGroarty, Director of Research, GWI