VIEW ALL BRIEF POSTS

 By Thierry Malleret, economist
By Thierry Malleret, economist

No matter what happens with China’s economic growth and the inevitable financial crisis (whose timing is unknown), the Chinese will become increasingly health/wellness conscious.

As one significant example, the sales of goods associated with health-related properties such as “organic,” “non-genetically modified” and “low-fat” are rapidly growing. Last year, the sale of organic food reached 30 billion yuan (USD $4.4 billion) with the production of organic vegetables, rice, tea and fruit growing at an astonishing rate of 30+ per cent per year (in volume terms).

As for personal care, Chinese consumers increasingly prefer natural products. Giants like Procter & Gamble and Unilever maintain huge market shares, but their sales are declining as healthier products such as handmade soap using natural materials and silicon-free shampoo grow in popularity.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.