By Thierry Malleret, Co-Founder, The Monthly Barometer
JANUARY MONTHLY BAROMETER
In 2015, the Ubermodel–the“posterchild” for disruption - will multiply into a “million” different services, ranging from laundry (Washio) to shopping (Instacart), from chores (Task Rabbit) to parking (Luxe Valet) and so on. As a result, everybody is at risk of being “Ubered”, having to trade more freedom for more risks. Self-employment comes at the expense of a steady income and a decent social safety net, both progressively becoming a “thing of the past”.
The wellness industry is not immune from the disruption caused by the multiplication of the Uber model into many different services. We are now entering into the third phase of the Internet. The 1st phase - AOL and the like - allowed consumers to get online. The second one was about doing things on the Internet, like buying a product – Amazon – or networking with friends – Facebook. The third one, called SPcommerce for service – product commerce, allows people to access services off the Internet. The creation of Zeel (www.zeel.com), which provides in-home massages through a digital platform, offers a clear example of such an innovation. It requires virtually no capital and is therefore well placed to disrupt the existing business model in which spas require expensive physical infrastructure.
about Thierry Malleret
Thierry Malleret is the co-founder and primary author of the Monthly Barometer, a predictive analysis provided exclusively to private investors and today's most influential opinion and decision-makers. Previously he was a senior partner at IJ (Informed Judgement) Partners, an investment boutique for ultra-high-net-worth individuals based in Geneva. Thierry also founded and directed the Global Risk Network at the World Economic Forum (WEF), bringing together top opinion and policymakers, CEOs and academics to consider how global issues will affect business and society in the short and long term. For a number of years, Thierry conceived and implemented the WEF program at Davos. He holds MAs (in economics and history) and a PhD in Economics. He writes a Wellness Edition of his Monthly Barometer, exclusively for the Global Wellness Institute. For a copy of the full report, join the GWI as a Member or Ambassador.