eastern european INITIATIVE
The Eastern European Initiative invites you to explore the rich heritage of wellbeing practices around the world that are authentic, potent and relevant to today’s wellness travelers.
The aim is to gather together with official ministry representatives, entrepreneurs, and practitioners to share best practices that are rooted in ancient wisdom, yet transformed into modern services and models that promote a wellness culture today both locally and with a global appeal. Here we will explore regions that deserve to be better known, such as discovering the journey from the Baltic to the Black Sea.
Alla Sokolova, Founder & CEO, Inbalans, LATVIA
Alla Sokolova is the founder and CEO of Inbalans, a multidisciplinary consultancy and management company offering turn key solutions in creating, developing and managing wellness hospitality businesses. She has over 10 years of experience in the industry and co-founded the first international wellness destination in Latvia (Balans International Wellness Center and Amber Spa Boutique Hotel). Sokolova is passionate about popularizing wellness cultures, and is actively involved in researching, developing, and integrating holistic lifestyle concepts that are successfully adapted into urban and destination environments. Her book, "Healing Sources, Spa's and Wellbeing from the Baltic to the Black Sea", was published in 2014 and explores the traditional wellness culture of Eastern Europe and the ways people benefit from it today.