EMPOWERING WELLNESS WORLDWIDE
The Global Wellness Institute (GWI) is a nonprofit 501(c)(3) dedicated to empowering wellness worldwide through research, education, and collaboration.
Across five pillars—Research, Initiatives, Geography of Wellness, Wellness Evidence, and The Wellness Moonshot—GWI provides free, authoritative resources that unite industries and drive positive change.
Wellness, A Massive Economic Force
The wellness market has doubled since 2013, and grew 7.9% from 2023 to 2024, reaching a new peak of $6.8 trillion. All 11 wellness sectors now exceed their 2019 values, most by significant margins.
Wellness ($6.8T) now surpasses other global mega-industries, including sports ($2.7T), tourism ($5T), the green economy, ($5.1T), and IT ($5.3T). It’s almost four times bigger than the pharmaceutical industry ($1.8T) and is 60% as large as all global health expenditures (including consumer and government spending of $11.2T). Wellness keeps growing its share of the overall world economy: if it represented 5.7% of global GDP in 2019, and 6.1% in 2024, GWI forecasts that it will comprise 7.1% by 2029. Learn More.
Celebrating 10 Years of the Global Wellness Institute
This year marks the 10th anniversary of the Global Wellness Institute. For a decade, GWI has been the leading authority on the $6.3 trillion wellness economy—providing free, trusted research to empower wellness worldwide. Now, through our 10 for 10 Campaign, we invite you to help fuel the next decade of impact. Support us today and ensure wellness research remains accessible and transformative for all.
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In Pursuit of Wellness Series 3
Wellness Industry Research
From the Global Wellness Brief
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