For centuries, Europe has been way out in front when it comes to wellness – but other regions are quickly catching up. The Global Wellness Summit recently asked top CEOs from travel, spa, and beauty companies, economists and researchers to predict where European wellness is headed. Predictions ranged from European nations “legislating wellness” by taxing unhealthy products and a surge in new wellness properties across Eastern Europe to wellness resorts refocusing on deep nature, peace and authenticity.  

Read the 10 predictions from European experts



AuthorBeth McGroarty, Director of Research, GWI