We celebrate the wellness traditions of India…China…the Mediterranean and Scandinavian nations. But the wellbeing practices of Eastern Europe have been far too little known. Now, a new GWI Initiative, “Baltic to the Black Sea,” steps up to start to correct that problem. Chaired by Alla Sokolova (co-founder, Balans International Wellness Centre, Latvia), it will bring together official ministry representatives and entrepreneurs to share best practices and promote Eastern European wellness that is both ancient and authentic – and modern and effective – for today’s travelers.

Read more about this unique Initiative

AuthorBeth McGroarty, Director of Research, GWI