“Status” and “luxury” remain key attributes driving the adoption of spa and wellness brands across China—for both men and women; however, it’s important that products and treatments also really work, as a recent study showed that 73 percent of men in China’s biggest cities think that looking good is an essential part of being successful at work. This study by Kantar World goes on to identify that Chinese men use an average of 2.5 facial products daily.

This wide-ranging briefing paper by Clive McNish, GM of GOCO Retreat Niutuo, reports on one of the world’s fastest-growing wellness/spa markets. Read full briefing paper