Introduced by Thierry Malleret, Co-Founder, The Monthly Barometer

Markus Brunnermeier and Harold James, Making Sense of the Swiss Shock, Project Syndicate, 17 January 2015 explain in a simple manner the implications of this week’s decision by the Swiss National Bank to abandon its peg to the euro. It is “intensely” relevant to the wellness industry because the Swiss tourism / wellness industry became overnight 15-20% more expensive to foreigners (we are based in Geneva and can attest that the local wellness industry - spas, wellness hotels, medical tourism, etc. - is very concerned). 2015 will be a year of massive currency adjustments globally, so watch this space…

Read full article here.

AuthorNancy Davis, SVP and Executive Director, GWI